'ZLASH' is a new merchandise identity for Penguin Publishing company that draws inspiration from the term "slashies," which describes individuals, especially Gen Z, who have an interest in exploring multiple careers simultaneously. Penguin makes books for everyone, offering a wealth of knowledge to readers from all walks of life. For "slashies," reading is an essential tool for improving their ability to learn about multiple interests and careers. ZLASH aims to enhance the reading experience for Gen Z as they may engage with multiple books at the same time. By offering functional, personalized, and inclusive products, ZLASH encourages Gen Z to pursue their many future possibilities through reading.
